Sunél’s Blog

Sunél’s Blog | The good enough choice
By
Sunél Veldtman, | 02 July 2026

Why having too many options can leave you stuck, and what David Epstein, Herbert Simon, and a good financial plan all have in common. A short read on choosing "good enough" and moving forward.

Sunél’s Blog | Forget financial discipline
By
Sunél Veldtman, | 26 June 2026

Most people feel like a failure when it comes to financial discipline, but discipline was never the right strategy. Sunél explores the neuroscience behind why saving feels like nothing, why fear masquerades as prudence, and why automation beats willpower every time.

Sunél’s Blog | 23 113 cups
By
Sunél Veldtman, | 19 June 2026

A reader’s coffee machine clocked 23 113 cups and delivered a return on investment of nearly 3 000%. Sunél unpacks what the numbers reveal about mindless spending and why the greatest return was in the moments, not the money.

Sunél’s Blog | Regrets of the living
By
Sunél Veldtman, | 12 June 2026

We talk about the regrets of the dying. We talk far less about the regret of the living – those left behind after losing someone they loved. Sunél reflects on what gets in the way of prioritising the people who matter most and asks the question that reframes everything.

Sunél’s Blog | The thinking companion
By
Sunél Veldtman, | 05 June 2026

The examined life starts with a pen.

Self-awareness is vital in relationships, and especially around money. But knowing yourself requires tools. Sunél reflects on two decades of journalling, and why writing by hand remains one of the most powerful ways to understand what’s really driving your behaviour.

Sunél’s Blog | No number is enough
By
Sunél Veldtman, | 29 May 2026

Many clients have more than enough – and yet the anxiety doesn’t go away. Sunél reflects on why no number is ever quite enough, what her own experience after leaving her marriage taught her about financial loneliness, and why the answer to money anxiety may not be another spreadsheet but a stronger community. Understanding your personal triggers matters – but the loneliness underneath is something most of us share.