Sunél’s Blog

Sunél's Blog | The ladder got longer
By
Sunél Veldtman, | 14 August 2026

Most of Sunél’s clients earned and saved their way to wealth, without inheritance or windfalls. That route is getting harder. Wealth has grown far faster than wages, and the climb that once took about 20 years of saving now takes 40 years. Sunél looks at what happens when inheritance, property and school fees start deciding financial standing, and why education and hard work no longer guarantee the climb.

Sunél's Blog | Women don't have a savings problem
By
Sunél Veldtman, | 06 August 2026

August brings a flood of advice telling women to be more responsible with money. Sunél looks at what the research shows: South African women contribute more diligently to their retirement funds than men, and still retire with 21% less. She unpacks why the gap is not in the pay cheque, but in the years before it.

Sunél's Blog | Always good
31 July 2026

Sunél's airport driver always answers the same way: "Always good." It's a habit happiness researcher Arthur Brooks would recognise: he found that ticking off his entire 40-year-old bucket list by 50 left him less happy, not more. Sunél explores why our brains keep chasing more, and what it takes to want less instead.

Sunél’s Blog | Just have the conversation
By
Sunél Veldtman, | 23 July 2026

A few slow, cold days in the Cederberg led Sunél to a conversation she usually avoids about money, with her own kids. She reflects on why the technical side of financial planning was never the hard part, and why honesty, not perfection, is the real work.

Sunél’s Blog | The good enough choice
By
Sunél Veldtman, | 02 July 2026

Why having too many options can leave you stuck, and what David Epstein, Herbert Simon, and a good financial plan all have in common. A short read on choosing "good enough" and moving forward.

Sunél’s Blog | Forget financial discipline
By
Sunél Veldtman, | 26 June 2026

Most people feel like a failure when it comes to financial discipline, but discipline was never the right strategy. Sunél explores the neuroscience behind why saving feels like nothing, why fear masquerades as prudence, and why automation beats willpower every time.